Voxpopme updates platform to only share positive feedback

For immediate positive release

Media Contact:
Christoph Trappe
christoph.trappe@voxopopme.com

Today, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide.

We listened to you and know that having to hear negative feedback is just too difficult. It hurts, doesn’t feel good and sometimes can bring down the entire day. You know how it is. Ten seconds of negativity can ruin the rest of the day. So this product update is for those of you who only want to hear the positive things – or sometimes nothing at all – when customers only share negative sentiments. Of course, this industry-leading update is based on customer feedback.

You can still get customer insights of all kinds in our popular Voxpopme platform. But when the constructive feedback gets too much, our platform finds positives in even the negative to report to your team.

“It’s truly groundbreaking and the first of its kind,” Voxpopme CEO and Founder Dave Carruthers said. “We followed the Design Thinking process to come up with this new way of analyzing and presenting our video survey feedback.”

Of course, video feedback is great to show how customers feel to to your teams, stakeholders and executives. A two-minute summary video – we call them reels – is much easier to comprehend than a 94-slide PowerPoint. This is just an extension of that. And it’s all positive.

The new feature

Let’s walk through the new feature. 

As you can see, you still get all the feedback provided but if you are in a pick-me-up mood you just have to activate our Positivity Filter and you are good to go.

As you can see here, in this case things turned from a lot of constructive feedback to , well, nothing a friendly smile.

“We try to work with all of our customers and creating this new feature is the evolution of MR tech,” Dave said. “We can’t wait to hear your feedback and will be sure to turn the Positivity Filter on for all the feedback we receive.”

The new feature comes at no extra price for existing customers.

Happy April Fool’s Day!

You may have guessed this already! April Fool’s! While we are continuously rolling out new features that help brands big and small understand their customers, the Positivity Filter isn’t one of those updates. We wouldn’t recommend to only listen to the positive comments.

Certainly, getting positive feedback and even love letters like during our Valentine’s Day campaign (which was NOT a joke) is enjoyable. But it also doesn’t give us the whole story.

Why all types of feedback matter

To get a full picture of what is working and what isn’t working for your customers and even potential customers, we recommend to hear the full gamut of thoughts that are gathered and analyzed by our survey software. That includes:

• Positive
• Negative
• Neutral

Our survey software gives you an easy overview of how the feedback received breaks down. This is actually an example from our Valentine’s love letter campaign, which was overwhelmingly positive, but yet there were still some constructive nuggets of feedback in some of the 100 videos.

To make real changes and drive customer-led updates and improvements brands have to listen to what customers are saying – and that includes the good, the bad and the indifferent.

We discussed the importance of all feedback in this segment of Reel Talk.

Some of the actual updates that we have released

Even though we aren’t releasing the Positivity Filter, our team consistently looks to make relevant and useful updates.

Some of those updates include:

• Zoom integration  – so you can get customer feedback via Zoom and upload it into our platform for analysis
• Editing capability of projects by user role
• Demographic targeting
• Creating highlight reels from a project quicker, more efficiently and close to automatically
• The use of our Influence app’s audience or their own existing customer base
• Advanced language support
• Continuous improvements to our machine transcription, sentiment analysis and other features
• Easier and quicker setup and launch of studies.
• Integration of augmented reality
• Easier sharing of show reels

One really popular update was global search, which Brenna Ivey previously discussed on Reel Talk.

This update allows brands to search across all of their video survey software and make decisions from insights that centralized.

We hope you’ll have a great April, got a bit of a chuckle out of our April Fool’s Day product release and do let us know if you would like to try our survey software.