Digital Prototyping
Easily show your digital prototypes to consumers for feedback
What Is It?
By showing digital prototypes to consumers, you can get an early glimpse into what consumers like and dislike about your website or app experiences.
When done well, digital prototype testing can help us evolve ideas early in the process after receiving customer feedback.
How to Leverage It
Objective Setting
Setting objectives will guide the questions you want consumers to answer. You’ll want to think through:
What’s driving the need?
What are 2-3 questions you need answers to?
How are you measuring success?
Create Stimulus
Share quality digital prototypes in a way that makes it easy for consumers to:
Envision using the website
Be able to give feedback that matters
Determine Audience
Identify the consumers needed for the digital prototype project. Take time to consider:
Who you want to hear from.
Who already uses something similar.
Curate Questions
Understand what you want to learn from consumer’s digital experience, and base your questions on the objectives.