64: How to build a consumer-first mindset

Let’s talk about how we can truly create a consumer-first mindset in our business, product, and marketing strategies.

To discuss that topic, Jennifer Vogel is joined by Jennifer Pembroke Johnson. 

Our guest is a global insight, innovation, and strategy leader with experience with category favorites in QSR + CPG – double cheeseburgers, minty chewing gum, and favorite ice cream treats. She loves leveraging macro trends and keeps up on what consumer behaviors are changing and why.

Connect with Jennifer here: https://www.linkedin.com/in/jennifer-pembroke/

Catch previous episodes: /reel-talk-market-research-podcast/

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