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WEBINAR

How to Analyze Qualitative Insights with Generative AI

Unlock the Power of Generative AI in Qualitative Research

Mastering Qualitative Research with Generative AI header image

In this insightful webinar, Voxpopme’s Director of Research Services, Erica Dinger, dives into the transformative role of generative AI in qualitative research. With over 25 years of experience in market research, Erica shares how she utilizes AI to enhance her research processes, offering attendees practical insights they can immediately apply to their own projects.

What you’ll learn:

  • Practical Applications of Generative AI: Understand how Erica integrates generative AI into her daily research tasks, from designing discussion guides to analyzing large volumes of qualitative data.

  • Streamlining Qualitative Analysis: Discover how AI can significantly reduce the time needed for qualitative analysis by automatically identifying themes, extracting key quotes, and suggesting further areas of inquiry.

  • Ensuring Accuracy and Avoiding Bias: Learn best practices for using AI responsibly in research to maintain the accuracy and reliability of your findings, ensuring that AI serves as a valuable assistant rather than a sole decision-maker.

  • Real-World Case Studies: Explore specific examples of how generative AI has been successfully implemented in various market research projects, illustrating its benefits and potential challenges.

  • Interactive Q&A Session: Engage directly with Erica and get your specific questions about AI in qualitative research answered during the live Q&A session.

This webinar is ideal for market researchers, data analysts, and business strategists looking to enhance their qualitative research capabilities with the latest AI technologies. Don’t miss out on this opportunity to gain practical, actionable insights from a leading industry expert. Watch on-demand and transform the way you approach qualitative research.