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WEBINAR

Microsoft & Voxpopme: How to prompt your way to Qualitative Insight

Unlock the Power of Generative AI in Qualitative Research

Microsoft & Voxpopme: How to prompt your way to qualitative insight webinar header image

Qualitative research is a goldmine of insights for market researchers, but sifting through massive amounts of data can be overwhelming. Enter generative AI—a powerful tool that helps researchers extract qualitative insights at the scale of quantitative data. However, the key to unlocking its true potential lies in crafting the perfect prompts.

Join Betsy Nelson, Voxpopme’s Head of Product, and Kasey Klansnic, Market Research Manager at Microsoft, as they reveal how to efficiently transform qualitative data into actionable insights. This webinar will explore how generative AI can be your secret weapon for scaling qualitative research, with real-world examples and best practices for prompt writing.

 

What you’ll learn:

  • Prompt Writing Basics: Understand the essentials of crafting effective prompts for market research.

  • Tailoring AI Prompts: Learn how to customize prompts to uncover meaningful insights from your qualitative data.

  • Applying Prompts to Real-Life Studies: See how prompts work in action through a real-life qualitative research case study.

Watch now to learn how to leverage generative AI and master the art of prompting for qualitative insights, making data-driven decisions faster than ever before. Whether you’re a seasoned researcher or new to AI, this webinar offers valuable insights to elevate your research strategies.