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WEBINAR

How to Analyze Qualitative Insights with Generative AI

Unlock the Power of Generative AI to Streamline and Enhance Your Qualitative Research Analysis

How to Analyze Qualitative Insights with Generative AI webinar header image

In this webinar, Voxpopme’s Director of Research Services, Erica Dinger, dives into the transformative role of generative AI in qualitative research analysis. Learn how AI accelerates every stage of the research process—from theme identification to data-driven storytelling—enabling you to handle complex, large-scale qualitative data with ease.

Erica shares real-world examples of how AI assists her team daily, offering actionable strategies you can apply to your own projects.

What you’ll learn:

  • How generative AI enhances qualitative research: Explore how AI speeds up the analysis of large-scale qualitative data, from transcription to insight generation.

  • Practical use cases for AI in market research: Real-world examples of how AI assists in every stage, from survey design to final analysis.

  • AI’s role in identifying themes and patterns: Learn how AI uncovers key themes, trends, and recommendations, enabling faster, more accurate data interpretation.

  • Strategies for integrating AI with human expertise: Discover best practices for combining AI analysis with your own research knowledge to deliver nuanced, actionable insights.

  • How to automate and scale qualitative analysis: Understand how to use AI-powered tools to analyze interviews, videos, and other qualitative data efficiently.

  • Ensuring accuracy and avoiding bias in AI results: Tips on verifying AI-driven insights and controlling for bias during analysis.

  • Creating compelling deliverables with AI: Learn how AI can help build showreels, reports, and presentations with video clips and evidence-backed insights.

Ready to transform your qualitative research with AI? Don’t miss out on the opportunity to gain actionable insights!

Watch the webinar on-demand to learn how generative AI can enhance your research, streamline analysis, and uncover deeper insights. Unlock the full potential of your qualitative data today!