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WEBINAR

AI vs Humans: The Qualitative Showdown

Balancing AI Efficiency with Human Expertise: Unveiling the Future of Qualitative Research

AI vs Humans: The Qualitative Showdown webinar recording

Join us for an insightful journey into the evolving world of qualitative research, where AI meets human expertise in an epic showdown. In our latest Voxpopme webinar, industry experts Jamin Brazil, Andy Barraclough, and Kira Greenberg put AI to the test against seasoned qualitative researchers to see if it can truly match up in delivering meaningful insights.

Discover the nuances of how AI-powered tools, such as Voxpopme’s AI Insights platform, can drastically reduce time spent on tasks like writing discussion guides, analyzing data, and identifying key themes. Learn how AI can serve as a valuable partner in the research process, providing efficiency and scalability, while human researchers bring critical contextual understanding and storytelling capabilities.

What you’ll learn:

  • How AI can assist in qualitative research by generating efficient, data-driven insights.

  • The importance of maintaining human oversight to ensure the accuracy and relevance of research findings.

  • The role of AI in mitigating biases and enhancing the scalability of qualitative research.

This webinar is a must-watch for market researchers, insights professionals, and anyone interested in the future of qualitative research. Whether you’re a skeptic or a believer in AI, you’ll gain a balanced perspective on the capabilities and limitations of AI in market research.

Watch On-Demand to see the full discussion and explore how to leverage AI in your own research projects.