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Why aren’t people buying my product?

At times, we might wonder: Why aren’t consumers buying this product? As far as we know, it’s a great product, and people sounded excited about it.

To discuss that topic and hear some tips on understanding consumer behavior, Jenn Vogel is joined by Sherwette Mansour, author of “Why no one is buying your product” and senior manager of customer experience and business design at EY.

Join us for this live episode of the market research podcast “Reel Talk: The Customer Insights Show.”

Grab a copy of Sherwette’s book here.