EBOOK
Writing Amazing Video Questions for Brand and Product Feedback
The Visionary’s Handbook: Best Practices for Video Research
Summary
Are bland, generic survey questions leaving you with shallow insights? Get the best practices for crafting questions that elicit authentic, storytelling responses from consumers.
This guide will help you define your study’s objectives with clear, purposeful statements and develop questions that are open-ended, easy to understand, and focused on uncovering problems and opportunities. So that you will generate agile qualitative insights that can drive significant business impact.
What you’ll get from reading this guide:
Craft questions that go beyond “yes” or “no” and uncover in-depth, genuine customer experiences
Define clear objectives so every question yields valuable insights that move your customer understanding forward
Create open-ended questions that facilitate storytelling, providing richer qualitative insights into customer opinions and needs
Fill out the form to download this ebook and master the art of crafting compelling video survey questions for insightful brand and product feedback.