GUIDE
Best Practices for Video Research – Writing Video Questions
Ask the right questions for better video insights
The quality of your questions influences the quality of your insights.
Learn how to ask the right questions and structure them to capture the nuances of consumer behavior and emotion.
About the Best Practices for Video Research
Asking the right questions leads to better video research insights. Best Practices for Video Research guides you through enhancing your qualitative feedback collection through asynchronous video research. It focuses on how you can unlock profound and actionable consumer insights through the strategic crafting of video research questions.
What’s Inside
The Art and Science of Question-Wording: Learn why every word counts in eliciting authentic, unbiased responses that truly reflect consumer sentiment.
Crafting a Qualitative Purpose Statement: Get a step-by-step guide on defining the aim of your study with clarity and precision, setting a solid foundation for impactful insights.
Agile Qualitative Research Questions: Understand how to formulate questions that encourage storytelling and emotional depth, transforming standard surveys into rich sources of qualitative data.
Examples by Methodology: From brand research to product testing, explore diverse question frameworks that you can adapt to fit your specific research needs.
Download the guide to refine your research strategy and get better insights out of your video surveys today.