WHITEPAPER
7 Steps to Democratizing Research in a Consumer-First Company
Summary
To be a true consumer-first company, you must have a strong connection with your consumers’ needs and desires. It sounds straightforward, but it’s tough to do this at scale.
This whitepaper shares a 7-step framework to embed consumer understanding and connection in your company’s DNA. It starts with mapping your journey, includes finding your internal research cheerleaders, and constantly refines your approach based on data and feedback.
This is more than just strategy; it’s about embedding a consumer-centric spirit in everything you do.
Knowledge is our currency. And if that’s the case, we need to spread that wealth of knowledge throughout the company. And when you do that, you give them the power to make faster and better decisions.
Jorge Calvachi Director of Insights, La-Z-Boy
What you’ll get from reading this guide:
Make research techniques more accessible in your organization and encourage more colleagues to expand your company’s consumer understanding
Build strong internal relationships, identify key research advocates, and nurture a company-wide culture of curiosity about customer experiences
Select technology that supports your research goals and be ready to continuously adapt and refine your strategies based on feedback and evolving needs
Fill out the form to unlock a deeper understanding of your consumers and drive your company forward.