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VIDEO GUIDE

Analyze Themes and Sentiment with Voxpopme’s Theme Explorer

Analyze Themes and Sentiments in Voxpopme with Theme Explorer

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In this video guide, you’ll learn how to use Voxpopme’s Theme Explorer to identify and analyze key themes, such as “cost,” and break down the sentiment associated with them. This feature helps you understand how specific topics are perceived by respondents across your video responses.

Key features include:

  • Theme Identification: Voxpopme’s Theme Explorer highlights where specific themes, like “cost,” appear within your video responses. These themes are marked within the transcript, making it easy to locate relevant insights.

  • Sentence-Based Sentiment Analysis: Navigate to the sentence-based sentiment icon at the top of the page to view a detailed breakdown of the sentiment surrounding a theme. For example, if the theme of “cost” is 50% neutral and 50% positive, this breakdown provides a clearer understanding of respondents’ attitudes.

  • Sentiment Breakdown by Theme: For each highlighted theme, you can see whether responses are positive, neutral, or negative, giving you a nuanced view of how respondents feel about key topics.

  • Advanced Filters for Deeper Insights: Use advanced filters to explore themes based on specific video questions. This allows you to filter and analyze sentiment related to a particular question, providing more targeted insights into how respondents react to different aspects of your research.

These features allow you to efficiently analyze themes and their associated sentiments, helping you uncover deeper insights and drive data-driven decisions.

Watch now to see how Voxpopme’s Theme Explorer helps you analyze themes and sentiment in your video responses. Start uncovering deeper insights today!