90: Bringing the sizzle for your product innovation and getting steakholder buy-in

By Voxpopme

As we’ve discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market – at all stages. No pressure. In today’s episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right.

They cover:

How do you know if a product is innovative?
What goes into creating an innovative product?
What are some examples of innovative products?
How do we share findings and ideas for innovative products internally?

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

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