90: Bringing the sizzle for your product innovation and getting steakholder buy-in

As we’ve discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market – at all stages. No pressure. In today’s episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right.

They cover:

• How do you know if a product is innovative?
• What goes into creating an innovative product?
• What are some examples of innovative products?
• How do we share findings and ideas for innovative products internally?

Catch previous episodes: /reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: https://www.voxpopme.com.

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