82: Why is product positioning so hard anyway?

In this episode of “Reel Talk: The Customer Insights Show,” we are talking about positioning. 

• Why is it so hard
• How can we get it right 
• How do we know we are done with it? 

To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”  

Join us and check out April’s book here: https://lnkd.in/gZpZzqyi

Catch previous episodes: /reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: https://www.voxpopme.com.

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