82: Why is product positioning so hard anyway?

By Voxpopme

In this episode of “Reel Talk: The Customer Insights Show,” we are talking about positioning.

Why is it so hard
How can we get it right
How do we know we are done with it?

To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”

Join us and check out April’s book here: https://lnkd.in/gZpZzqyi

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

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