82: Why is product positioning so hard anyway?

July 7, 2022
82: Why is product positioning so hard anyway?

In this episode of “Reel Talk: The Customer Insights Show,” we are talking about positioning. 

  • Why is it so hard
  • How can we get it right 
  • How do we know we are done with it? 

To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”  

Join us and check out April’s book here: https://lnkd.in/gZpZzqyi

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

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