80: Why you shouldn’t start with YOUR why

In this episode of “Reel Talk: The Customer Insights Show,” we talk about why not to start with YOUR why. Certainly, many people are quoting Simon Sinek when it comes to knowing your company’s why for being in business.

But there might be another way to think about the why. Author and marketing expert Mark Schaefer says “Please. Let’s not start with your ‘why.’” He’s here to tell us about that.

Read his article on the topic here: https://lnkd.in/gDSkQ92K

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