79: Will my marketing really fail if I don’t talk to consumers?

Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode.

They discuss:

• What prompted Ashley to send the tweet?
• Are companies really not talking to customers?
• How can companies have better conversations?
• And more…

Connect with Ashley here: https://www.ashleyrcummings.com/

Catch previous episodes: /reel-talk-market-research-podcast/

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