75: The importance of agile qual in ad testing – a chat with Thomas Ware of Liberty Mutual Insurance

On this eisode of “Reel Talk: The Customer Insights Show,” we discuss the role agile qualitative research plays in ad testing.
To discuss the topic, Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas.
Join us for the discussion.

Catch previous episodes: /reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: https://www.voxpopme.com.