63: Does market influence work better through intimacy or authority?

In this live episode of “Reel Talk: The Customer Insights Show,” we discuss how to influence customers.

To discuss that topic, Jennifer Vogel is joined by Emmanuel Probst, senior vice president – brand health tracking, at Ipsos.

We discuss:

• Why is consumer influence so important?
• How do you influence through intimacy or authority?
• The importance of customer conversations
• And more…

Catch previous episodes: /reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: https://www.voxpopme.com.

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