62: How to use new qual research methods in a 136-year-old company

On this episode of “Reel Talk: The Customer Insights Show,” we talk about bringing newer qual research methods into well-established companies. To discuss the topic, Jennifer Vogel is joined by Jo Munton, global insights senior manager at Avon.

We discuss:

How to use insights to compete with challenger brands
The role of technology
Insights in product launches
And more…

Join us.

Catch previous episodes: /reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: https://www.voxpopme.com.

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