60: How to track a brand’s health

January 24, 2022
60: How to track a brand’s health

In this episode of “Reel Talk,” we discuss how to track a brand’s health and what that even means. 

Jennifer Vogel is joined by Jay Lister, global consumer insights director at Reebok, to discuss the topic. At Reebok, she leads a team of researchers to provide actionable insights and champions a people-first approach for the brand. 

We discuss: 

  • What is brand health tracking?
  • How do you track it?
  • How do you use what you learned to make business decisions?

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-show/message