60: How to track a brand’s health

In this episode of “Reel Talk,” we discuss how to track a brand’s health and what that even means. 

Jennifer Vogel is joined by Jay Lister, global consumer insights director at Reebok, to discuss the topic. At Reebok, she leads a team of researchers to provide actionable insights and champions a people-first approach for the brand. 

We discuss: 

• What is brand health tracking?
• How do you track it?
• How do you use what you learned to make business decisions?

Catch previous episodes: /reel-talk-market-research-podcast/

“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: https://www.voxpopme.com.

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