60: How to track a brand’s health
In this episode of “Reel Talk,” we discuss how to track a brand’s health and what that even means.
Jennifer Vogel is joined by Jay Lister, global consumer insights director at Reebok, to discuss the topic. At Reebok, she leads a team of researchers to provide actionable insights and champions a people-first approach for the brand.
We discuss:
- What is brand health tracking?
- How do you track it?
- How do you use what you learned to make business decisions?
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“Reel Talk” is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
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