54: What role does foresight play in the future of market research?

Let’s talk about the role of foresight, communications around it and how to know which future opportunities to invest in.

To dive into the topic, Jennifer Vogel is joined by Joanna Lepore, the strategic foresight lead at Mars Wrigley. She reinvents how the company invests in future opportunities, curates curiosity to impact the treats and snacking categories and is the host of the “Future Imagined” podcast.

Join us. 

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Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-show/message