53: Meet Your Future. A look at Gen Z & market research.

Let’s talk about Gen Z, a topic we previously discussed with Hana Ben-Shabat. More from her episode can be found here.

To dive into the topic some more, Jennifer Vogel chats with the host of the Happy Market Research Podcast and co-founder and chairman of HubUX, Jamin Brazil. 

We discuss: 

• The importance of understanding Gen. Z. 
• How is Gen Z different when it comes to working with researchers? 
• Why are brands struggling? 
• How can brands start working with Gen Z?

Follow Jamin on LinkedIn here.

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