52: The future of market research will be here before we know it

Let’s talk about the future of market research. Where are we heading as an industry? What will change? What can we predict today?

To dive into the topic, Jennifer Mancusi is joined by Ray Poynter, a 40-year veteran of the market research field. He’s the author of several market research publications and the chief research officer at Potentiate.

We discuss:

• Changes we’ve seen already in the MR field
• What do market researchers need to be ready for in the future?
• How can market researchers prepare for the future?
• And more…

Join us. 

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