15: How market research technology helps in customer-centricity – a chat with Rick Kelly of FuelCycle

Today, we dive into how market research technology can help us understand our customers and create great experiences for them.
On today’s “Reel Talk: The Customer Insights Show”, Jennifer Mancusi is joined by Rick Kelly, chief product officer at Fuel Cycle – one of Voxpopme’s longest partners. Fuel Cycle is a cloud-based experience management platform for supercharging the relationship between humans and brands. Through community, panel, progressive profiling, and a partnership exchange of 30+ end-point solutions,
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