117: Know your customers: Creating a product roadmap through insights – a chat with Steven Snell

All products must evolve, and brands can stay ahead of the curve by creating useful product roadmaps based on customer insights.

But what are the best practices for doing that, and how can companies use insights to make the right decisions? To discuss the topic, Jennifer Mancusi is joined by Steven Snell, Principal Survey Methodologist at Goldman Sach.

Join us and connect with Steven here: https://www.linkedin.com/in/steven-snell/

More market research content:

Master the Art of Proper Data Quality in Research

Guaranteed Customer Connection: 17 ways to understand your customer

Explore customer understanding through online research communities

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Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-show/message