111: Achieving Perspective on the Human Experience Through Holistic Insights
At the end of the day, customers, consumers, users, and whatever else you call them, are humans!
So does understanding the entire HUMAN experience help companies to be better partners to consumers?
And how do we conduct this human-centric approach of holistic insights? To discuss the topic, Jennifer Mancusi is joined by Nikki Lavoie, an ESOMAR council member, and global insights leader.
Connect with Nikki here: https://www.linkedin.com/in/nikkilavoie/
Don’t miss these episodes:
How humanizing the customer helps us understand them better
How market research technology helps in customer-centricity
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