025: Insights without an insights team?!
Consumer research has primarily been the task of the insights team for ages. But can it be done without an insights team?
What does the future of our industry look like if more companies move in that direction? Lauren Stafford-Webb (CMO of SoFi) and Jean-Michel Hoffman (VP of Brand Marketing at SoFi) have thoughts on this subject to share.
Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: /
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