023: Making insights simple when revenue streams and customer groups are complex

We’ve all heard of Ring, the consumer security camera. Ring has seen huge growth in recent years, and you probably won’t be surprised to hear that a deep understanding of consumer needs is at the heart of that story. Mimi Swain, Ring’s CRO, sits right at the center of marketing, sales, and customer teams — so you know she has an interesting view of insights we can all learn from.

Jenn Vogel interviewed Mimi at the Virtual Insight Summit in 2021.

For more on the conference: https://www.virtualinsightsummit.com/

For more on Voxpopme: https://site.voxpopme.com/

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Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-show/message