022: New trends, iconic brands. How do they fit together?

The consumer landscape is always changing. Even big, iconic brands must grow and evolve or risk getting left behind. But how do you maintain your established brands while taking advantage of new trends? As Global CMO of PepsiCo, Jennifer Saenz has a lot of experience growing a portfolio of brands. Let’s peek inside her brain!

Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.

For more on the conference: https://www.virtualinsightsummit.com/

For more on Voxpopme: /

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