016: How does content optimization fit into the customer experience?

We dive into the importance of content optimization and testing to create the best possible experience.

To discuss the topic, VP of Marketing Jennifer Vogel is joined by Bianca Pryor, vice president of insights at BET, where she leads content optimization – and tests everything, including loglines, talent, pilots, series and promos.

To learn more about video surveys to gather and analyze customer feedback check out this article: https://bit.ly/3d8tNlD

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