Case Study
The power of Video Feedback for Shopper Insights
Take a trip down the aisle with your targeted consumers to better understand their behaviors and purchase decisions
See it in Action
Burt’s Bees used Voxpopme to conduct a study among Ulta shoppers about their preferences for natural products. This scalable approach allowed them to overcome logistical challenges and gather real-time insights from a large number of shoppers. The study revealed opportunities to improve in-store engagement and boost purchase consideration for natural products at Ulta.
- Scalable
- Shop-along study
- Live
- Research data
- Faster
- Qualitative insight
The Power of Video Feedback for Shopper Insights
Challenge
Burt’s Bees was seeking to help Ulta develop a naturals strategy for their stores by exploring guest expectations, beliefs, and preferences for natural product lines.
Solution
We asked 24 female Ulta shoppers to complete a 6 question in-store video shop-a-long.
By using self-recorded video feedback, we were able to capture the shopping experience in a much more scalable way, without limitations based on geography, moderator availability, store permissions, and more.
Business Impact
The videos uncovered opportunities on how to drive engagement in-store and increase purchase consideration for naturals at Ulta.
Voxpopme enabled Burt’s Bee’s to travel with consumers into the Ulta stores, avoiding in-store permissions and clostly, time intensive ethnographers.
Burt’s Bee’s was able to see consumers as they navigated the aisles, scanned store shelves, and comment on what they look for when shopping for natural products.
Data was available in real-time; enabling research to begin from the moment we received our first response.
Company Summary
Burt’s Bees stands out as a dynamic American brand committed to crafting Earth-friendly personal care products. As a proud subsidiary of Clorox, Burt’s Bees emphasizes its dedication to natural ingredients, focusing on health, beauty, and personal hygiene. The company passionately pursues a mission to enhance well-being and nurture a healthier planet with every product they create.
- Industry
- Personal Care Products
- Region
- Worldwide
- Company Size
- 345+
- Business Type
- B2C
The power of Video Feedback for Product Testing