Overview

A top 10 ecommerce brand struggled with fragmented research tools, rising costs, and inefficient data analysis while trying to improve its online user experience (UX).

The company’s UX research team, responsible for enhancing the usability of its site and boosting customer satisfaction, faced numerous hurdles, including pricing challenges with their previous UX research platform.

Voxpopme’s User Research platform provided a complete solution, offering screen recording, AI-driven reporting, and a centralized repository to streamline their UX processes. Voxpopme’s flexible pricing model also helped the team manage budgets more effectively without the restrictions and frustrations they had experienced with their former provider.