CASE STUDY
How Kelley Styring of InsightFarm Leverages Voxpopme’s AI for Faster, Scalable Insights
Overview
Kelley Styring of InsightFarm used Voxpopme’s AI to efficiently scale her qualitative research, achieving faster analysis and significant cost savings. This enabled her to handle large data volumes, respond quickly to client queries, and create high-quality content for marketing and conferences, enhancing her thought leadership and operational efficiency.
- Fast
- Responses to client follow-ups with faster analysis speed
- Scalable
- Qualitative research with more reliable base sizes of empirical data
- 500+
- Responses analyzed at speeds beyond human capabilities
Day in the life of a Market Researcher with Kelley Styring, Principal at InsightsFarm Inc.
Before Voxpopme
Kelley Styring faced challenges in scaling her one-person research firm, InsightFarm. This was due to limited resources for content creation, data analysis, and hiring. To address these issues and stay competitive in a rapidly evolving market, Kelley explored the use of AI tools like Voxpopme to expand her capabilities in qualitative research without incurring significant costs.
Enter: Voxpopme AI Insights for Scalable and Fast Qualitative Research Analysis
Kelley Styring adopted Voxpopme’s advanced AI tools to address her challenges and achieve efficient, large-scale qualitative analysis.
Test and Learn Plan
Kelley designed a three-cycle test and learn plan to explore and maximize the potential of Voxpopme’s AI capabilities:
Phase 1 – Empirical Analysis at Scale: Kelley conducted a packaging pain points study using Voxpopme’s AI to analyze hundreds of video responses, focusing on understanding the limits of qualitative analysis at scale.
Phase 2 – AI in Quantitative Replacement: In late 2024, Kelley plans to use AI to analyze video feedback from hundreds of participants in a concept test. She will compare results with traditional online concept screens to evaluate the effectiveness and depth of AI-driven insights.
Phase 3 – Future AI Integration: In 2025, this phase will explore further AI applications in qualitative research, such as integrating survey data with video analysis for richer insights.
Access Past Qualitative Research Data (Video Research Repository)
Kelley used Voxpopme as a repository of qualitative video data. This allowed her to quickly access and reuse past research for new client queries (within non-disclosure boundaries), providing faster turnaround times.
One of the standout moments for Kelley using Voxpopme’s AI tools was when she received an urgent query from her client. Normally, compiling and analyzing relevant data would have taken several hours or even days, but with Voxpopme, Kelley accessed her repository of past video responses and utilized AI Insights to generate insights.
Within just 30 minutes, she provided a comprehensive, video-supported report to her client, showcasing the power of InsightFarm’s use of Voxpopme’s technology. This quick turnaround not only impressed her client but also highlighted the significant time-saving benefits of Voxpopme’s AI tools.
Enhanced Content Creation
Kelley anticipates efficiently generating high-quality content for her self-funded projects using Voxpopme’s tools. This content can be used for marketing, conference presentations, and publications, helping her maintain thought leadership and attract new clients.
A client had an urgent, forward-thinking question that we hadn’t specifically studied. Thanks to the Voxpopme Repository, I quickly analyzed dozens of past project videos and delivered a preliminary answer with engaging video clips. This allowed me to respond swiftly and effectively, showcasing my value as a partner to clients.
Kelley Styring Principal at InsightFarm Inc
The Outcome for InsightFarm
Kelley’s adoption of Voxpopme’s AI tools led to several tangible business outcomes that significantly enhanced her practice:
Time Saved
Kelley was able to respond to urgent client queries in a fraction of the time it used to take. For example, she provided a comprehensive report to a client within 30 minutes, a task that previously took several hours. This represents a time-saving of approximately 80-90%.
Reduction in Project Turnaround Time
Kelley highlighted that using Voxpopme reduced the time required to compile and present findings, as AI could quickly summarize and bulletize content.
Repository Utilization
Kelley noted that with Voxpopme, she could reuse past video data for new queries (within non-disclosure boundaries). This repository access saved her considerable time and effort in not having to redo studies or pay to access archived research data.
In addition to these, her clients were impressed by her rapid delivery of high-quality insights and ability to provide quick follow-ups, improving client satisfaction. Efficient content generation for her self-funded projects means Kelley can produce valuable marketing and conference material more regularly, boosting her visibility and thought leadership in the industry.
Working with Kelley has been incredibly rewarding. Her innovative use of our AI tools has transformed her research, showing the potential of qualitative analysis at scale. Her faster turnaround times, cost savings, and improved client satisfaction highlight our technology’s impact. We are proud to support Kelley and InsightFarm in advancing market research.
Chandra LaFrentz Customer Success Manager
Company Summary
InsightsFarm Inc. is a Consumer Strategy and Market Research Consultancy. They help companies grow their business by understanding their consumers better. Their services include custom market research, strategic consulting, and workshops to help businesses identify new ideas and develop successful products.
- Industry
- Market Research
- Region
- Newberg, OR
- Company Size
- Agency
- Business Type
- B2B
See the Full Case Study: Discover How Kelley Styring of InsightFarm Leverages Voxpopme’s AI for Faster, Scalable Insights
