Overview

A global beverage company known for its portfolio of iconic drinks faced a frustrating challenge—research teams struggled to get their insights in front of the right decision-makers.

Despite delivering thorough, well-researched findings, the team often felt like they were shouting into a void. One customer insights manager described it as, “It’s like we’re standing at the edge of a crowded pub, shouting our findings into the room filled with people focused on a football match on the TV, hoping the few people with the power to act on them can hear us over the noise.”

The company’s decision-makers—senior executives responsible for product launches, marketing strategies, and global growth—were inundated with reports from various departments, making it difficult for the insights team to cut through the noise and highlight the actionable insights critical for business decisions.

Voxpopme’s platform offered a powerful solution that transformed the way this beverage company engaged with its leadership, helping them amplify the insight team’s voice and ensure key insights weren’t ignored in their decision-making process.