CUSTOMER STORY
Amplifying Insights to Decision-Makers for a Global Beverage Company
Overview
A global beverage company known for its portfolio of iconic drinks faced a frustrating challenge—research teams struggled to get their insights in front of the right decision-makers.
Despite delivering thorough, well-researched findings, the team often felt like they were shouting into a void. One customer insights manager described it as, “It’s like we’re standing at the edge of a crowded pub, shouting our findings into the room filled with people focused on a football match on the TV, hoping the few people with the power to act on them can hear us over the noise.”
The company’s decision-makers—senior executives responsible for product launches, marketing strategies, and global growth—were inundated with reports from various departments, making it difficult for the insights team to cut through the noise and highlight the actionable insights critical for business decisions.
Voxpopme’s platform offered a powerful solution that transformed the way this beverage company engaged with its leadership, helping them amplify the insight team’s voice and ensure key insights weren’t ignored in their decision-making process.
- 10X
- Speed of video survey analysis
- 300+
- Completed projects
- 97%
- Efficiency gain in market research
Struggling to Get Insights in Front of Decision-Makers
Despite producing high-quality research on consumer trends, flavor preferences, and shifting beverage consumption habits, the insights team found it challenging to effectively engage decision-makers.
This global company, with its sprawling network of geographies, departments, teams, and products, often buried critical insights under layers of reports, making it difficult for leaders to find the right information at the right time. Specific frustrations included:
Low Engagement with Insights: Executives were overwhelmed by the sheer volume of information being shared. As a result, key insights—like rising demand for lower-sugar beverages—were missed and strategic decisions were delayed.
Disconnected Communication Channels: Different teams used varying formats and communication methods, leading to fragmented reporting. Without a clear, consistent way to share insights, senior leadership lacked the confidence to act on the recommendations delivered by the insights team.
Lack of Prioritization: The insights team had valuable data, but it was difficult to prioritize findings so that executives could quickly zero in on the most urgent issues—like which new flavors should be prioritized for an upcoming product line launch.
How Voxpopme Helped Amplify Insights and Enhance Stakeholder Communication
To address these challenges, the company turned to Voxpopme’s platform to streamline and amplify its communication of consumer insights. Specifically, they used Voxpopme’s AI-powered reporting, showreels, and centralized repository to deliver insights in a way that captured leadership’s attention and inspired strategic action.
AI-Driven Prioritization and Reporting: Voxpopme’s AI-powered reporting allowed the insights team to generate clear, concise reports that highlighted the most critical insights. With the ability to chat and query the research data in tailored frameworks such as Jobs to Be Done or Consumer Personas, they could prioritize findings, such as how the shift toward health-conscious beverages was affecting the company’s market share. Voxpopme AI Insights also helped speed up key elements of the reporting process, making it easier to filter out the noise and present insights that influenced senior leadership.
Showreels to Bring Insights to Life: To ensure that insights were not just heard but felt, the team used Voxpopme’s showreel feature. These short, engaging video clips showcased consumers sharing their opinions about the company’s products—whether it was discussing why they preferred sparkling water over soda, or highlighting their concerns over plastic packaging. These showreels created a visceral connection between the consumer and the decision-makers, making insights harder to ignore.
Qualitative Insights Repository: Voxpopme’s Repository allowed the company to store, categorize, and retrieve consumer feedback in one place. This meant that whenever senior leadership needed to reference past insights, the data was easily accessible. The repository acted as a single source of truth where the most important findings—like changing consumption patterns across global markets—could be searched, indexed, and pulled into reports in real time, ensuring no insight was overlooked.
Breaking Through the Noise and Reaching Decision Makers
With Voxpopme’s tools, the beverage company was able to amplify its insights and ensure decision-makers not only saw their findings but could act on them. Some key outcomes included:
Increased Engagement from Decision-Makers: With showreels and tailored AI reports, leadership became more engaged with consumer feedback. The visual nature of the showreels and the clear prioritization of key insights helped them quickly understand the urgency of shifting consumer preferences, resulting in faster decision-making and strategic pivots.
Faster, More Informed Decisions: The team’s ability to quickly present real-time insights on emerging health-conscious trends and sustainable packaging preferences allowed executives to make more informed decisions. For example, based on consumer feedback, the company moved forward with launching a new line of low-calorie beverages, tapping into the growing demand for healthier options.
More Strategic Product Launches: The insights team’s newfound ability to prioritize their findings meant that product pilots and launches were better aligned with market demands. Leadership could clearly see which trends—such as the rise in demand for canned cocktails—needed immediate attention, leading to more successful product launches.
The Broader Impact: A Unified Organizational Intelligence
No longer shouting into the void, the insights team became a trusted partner to senior leadership, guiding strategy based on actionable, prioritized insights. This increased influence enabled them to contribute more directly to long-term strategic goals, such as expanding into emerging markets.
By centralizing insights and ensuring consistent communication, Voxpopme’s platform fostered stronger collaboration across departments. Teams from R&D, marketing, and sales could all access the same insights, leading to more coordinated and strategic initiatives.
Additionally, more accessible, actionable insights meant the company shifted to a more consumer-driven approach. Decision-makers at all levels began to prioritize feedback from real consumers, helping the company stay agile and responsive to market changes.