Overview

A global beverage company known for its portfolio of iconic drinks faced a frustrating challenge—research teams struggled to get their insights in front of the right decision-makers.

Despite delivering thorough, well-researched findings, the team often felt like they were shouting into a void. One customer insights manager described it as, “It’s like we’re standing at the edge of a crowded pub, shouting our findings into the room filled with people focused on a football match on the TV, hoping the few people with the power to act on them can hear us over the noise.