Voxpopme Announces Winners of The Viddy’s 2024 Customer Excellence Awards
Park City, US – November 19, 2024 – Voxpopme, the all-in-one qualitative insights platform, has announced the winners of The Viddy’s 2024 Customer Excellence Awards during a virtual ceremony held on November 14, 2024. The awards celebrate the achievements of market research and consumer insights professionals who demonstrated exceptional innovation and impact through qualitative research.
This year’s winners were selected through a comprehensive process. First, more than 200 nominations were reviewed by a dedicated team of eight judges who identified the 24 finalists. The finalists were then put to a popular vote, with over 750 votes cast to select the award winners.
The winners represent a diverse group of leaders who have embraced video insights, AI-driven tools, and qualitative research techniques to drive customer understanding and business growth. From capturing authentic customer feedback to integrating multiple research methodologies, each winner has set a new benchmark for excellence in customer insights. The winners of The Viddy’s 2024 Customer Excellence Awards were:
- British Red Cross: Jackaline Chow, Senior Product Development Officer, and Emma Smith, Senior Voice of the Supporter Manager, from British Red Cross earned the Best Use of Video Surveys award for tackling the challenge of understanding customer preferences at scale. Using Voxpopme’s video surveys, they captured authentic feedback that translated into actionable benefits.
- Dexcom: The Outstanding In-Depth Insights award went to Shomir Chaudhuri, Senior Manager, User Research, at Dexcom for uncovering key emotional drivers behind customer actions through in-depth video interviews, enabling meaningful business decisions.
- Mars: Lumeng Jin, Agile Innovation Manager, Human Intelligence, at Mars was recognized with the Best AI-Powered Insights award for leveraging AI to analyze large volumes of customer feedback, identifying trends that influenced major business decisions in record time.
- Trivago: The Excellence in Customer-Centricity award was presented to Ece Okumus, Consumer Insights Manager, Diana Kazakova, Global Consumer Insights Manager, and Marilu Arroyo Aguilar, Global Consumer Insights & Measurement Lead, at Trivago, who built an always-on customer feedback program, ensuring customer voices were central to every decision
- InComm Payments: Tammy McGill, Head of Market Research, at InComm Payments won the Excellence in Comprehensive Qualitative Research award for seamlessly integrating video surveys, AI insights, and interviews to achieve a 360-degree understanding of their customers, delivering actionable insights with significant impact.
“We’re thrilled to honor this year’s winners of The Viddy’s for their groundbreaking work in qualitative research,” said Andy Barraclough, CEO and Founder of Voxpopme. “These projects highlight the transformative power of customer insights and demonstrate how video, AI, and qualitative tools can drive real business impact. It’s an honor to work with professionals who are setting new benchmarks for innovation and helping their organizations better understand their customers.”
The Viddy’s celebrates how qualitative research can empower organizations to connect with their customers on a deeper level. As Voxpopme continues to pioneer solutions that make qualitative research effortless, these awards shine a spotlight on the professionals leading the way in customer empathy and innovation.
About Voxpopme:
Voxpopme transforms insights teams by collecting, centralizing, and analyzing qualitative data. The Voxpopme Insights Platform uses artificial intelligence to enable teams to capture, understand, and act on all qualitative data in a single, integrated platform. More brands trust Voxpopme to enrich their research studies and fundamentally transform how they build better products and shape visionary companies. To learn more, visit www.voxpopme.com.
Press Contact:
Uwem Usa
Marketing Manager
uwem.usa@voxpopme.com
