Top 12 Market Research Podcasts for Insight Professionals
How do you keep up with the latest market research trends and insights while juggling a busy schedule?
Answer: Market research podcasts. They offer a convenient way to consume expert knowledge anytime, anywhere—while keeping your hands free.
In this post, we’ll highlight the top 12 (and a bonus) market research podcasts that will keep you informed, inspired, and ahead of the curve. From best practices and innovative research techniques to interviews with industry leaders, these podcasts are the biggest names on the block, recommended by other market researchers and insight professionals.
Let’s discover your next must-listen series.
Top 12 Market Research Podcasts You Should Listen To
1. Happy Market Research Podcast
Hosted by Jamin Brazil, a seasoned market research veteran, the Happy Market Research Podcast is a must-listen for anyone in the industry.
The podcast features interviews with top minds in market research, including experts from companies like GoDaddy, LinkedIn, and Adobe. These discussions dive deep into the latest industry trends, providing actionable advice and innovative strategies.
Episodes, typically around 30 minutes long, cover a range of topics, from tech trends to expert insights, and also highlight significant industry events such as WiRE, MRMW, IIeX, and NEXT.
2. Dig In
The Dig In podcast, produced by Dig Insights, features interviews with “inspiring brand professionals in marketing, innovation, and insights” to uncover “the story behind the story of their most exciting innovations.” The podcast is hosted by Jess Gaedeke.
The Dig In podcast focuses on a range of business and marketing topics, including how companies are using innovative approaches in their business. For instance, episodes cover ‘How Chobani used augmented reality for brand building’ and ‘How Popeyes used insights-based marketing for a Super Bowl ad campaign.’
Listening to the Dig In podcast will help you learn how other companies are using innovative approaches and hear from experienced professionals in their respective fields.
3. Audible Insights
Presented by Dialsmith and hosted by David Paull, the Audible Insights podcast is the official podcast of the Insights Association. This podcast features lively and informative conversations with leaders and visionaries in market research and analytics, aiming to provide valuable resources for market research professionals.
It explores the needs, attitudes, and behaviors of consumers, organizations, and their employees, equipping leaders to make informed decisions based on valuable insights.
The podcast features interviews with executives from notable companies such as L&E Research, Fieldwork Inc., Ipsos, Facebook, ESPN, Electrolux, and many more.
4. Euromonitor Podcasts
Produced by the market research provider Euromonitor International, Euromonitor Podcasts delve into global market research impacting the world today. Covering the global economy, emerging markets, and consumer trends, this podcast is essential for staying informed on macro-level insights.
The podcast features contributions from Euromonitor International experts like Nadejda Popova, Head of Loyalty, Caroline Bremner, Head of Travel Research, and An Hodgson.
Each 13 to 45-minute episode offers valuable perspectives that help market researchers and insight professionals understand and navigate the complexities of the global market.
5. Intellicast Podcast
Presented by EMI Research Solutions, the Intellicast podcast offers a vendor-side perspective on the market research industry. Hosted by Brian Peterson, this podcast dives into a range of topics relevant to market researchers, providing a unique angle from the vendor’s point of view.
Among other topics, the podcast offers insights on best practices for working with research vendors, navigating the vendor selection process, and understanding pricing models.
The Intellicast podcast also serves as a platform for diverse voices within the market research industry, presenting a broad spectrum of perspectives and experiences.
6. The Insightrix Podcast
Hosted by Sharday Torgerson, The Insightrix Podcast, titled “Stories of Market Research,” offers engaging narratives and insights from industry leaders worldwide.
This podcast covers a wide range of topics, from effective employer branding strategies to the importance of project management in market research.
A key highlight is its focus on storytelling, as seen in episodes like “Narrative Research With Leigh Caldwell,” where storytelling techniques transform data into compelling client narratives.
7. Conversation with Masters
“Conversations with Masters,” presented by Gold Research, Inc., is a podcast series that delves into customer experience (CX), research, and insights. This series is a goldmine for professionals eager to enhance their understanding of customers and elevate their experiences.
Each episode offers actionable insights and strategies from seasoned professionals who have successfully navigated customer experience challenges. The podcast goes beyond theoretical knowledge, focusing on practical applications that listeners can implement in their work.
Topics include optimizing customer experiences, building loyalty, enhancing innovation, and driving sales growth.
8. HearSay by Maslansky + Partners
“HearSay,” a podcast by language and communications consulting firm Maslansky + Partners, dives into the intricacies of message perception in business, life, and culture. Hosted by Michael Maslansky, CEO, and Lee Carter, President, the podcast explores the crucial difference between what is said and what is heard.
With their extensive backgrounds in language, communication, and behavioral science, Maslansky and Carter guide listeners through insightful analyses of various messages. The podcast aims to deepen the understanding of how language impacts perception, providing tools for crafting effective communications.
The hosts are often joined by colleagues or other experts, enriching the discussions with diverse perspectives. HearSay focuses on real-world applications, dissecting both successful and flawed messages to highlight what works and what doesn’t in communication.
9. Conversations for Research Rockstars
“Conversations for Research Rockstars” is an educational podcast hosted by Kathryn Korostoff, President of Research Rockstar Training & Staffing.
The podcast delves into market research methods, data quality, analysis optimization, and career advancement in the Market Research and Customer Insights fields. It targets professionals looking to enhance their skills and advance their careers.
The podcast features a mix of conversational and lecture-based episodes where experienced researchers share practical advice and detailed walkthroughs.
Topics range from using the Jobs to be Done framework for customer insights, the importance of brand authenticity, and avoiding analysis bias in global research to the impact of AI on market research.
10. Legends of Media Research
“Legends of Media Research” is a compelling podcast series hosted by Dr. Duane Varan, CEO of MediaScience. It focuses on the experiences of leading researchers in the media and advertising industry.
The podcast features interviews with individuals who have held significant roles in major companies like ESPN, MTV, NBC, Time Inc., and Turner Broadcasting. Each episode typically centers around the guest’s career journey, highlighting key moments and insights.
For example, Episode 4 features Bruce McColl, former CMO of Mars, discussing how his scientific approach to marketing significantly increased the company’s ad effectiveness.
These stories offer unique perspectives on industry shifts, innovation, and leadership in the ever-changing landscape of media and advertising.
11. The Greenbook Podcast
The Greenbook Podcast, hosted by Lenny Murphy and Karen Lynch, is a key resource for professionals in the market research, insights, and analytics industry.
Focusing on the evolving world of market research, each episode examines factors impacting the industry, offering valuable insights for practitioners. With a new episode released weekly, the podcast ensures that its audience remains informed about current trends and innovations.
Karen Lynch, Head of Content at Greenbook, brings her expertise in content strategy and interviewing, while Lenny Murphy, Chief Advisor for Insights and Development at Greenbook, contributes his extensive knowledge and enthusiasm for the industry. Together, they create a dynamic platform for exploring critical topics and developments in market research.
12. Future Proof by Kantar
“Future Proof” is a marketing podcast produced by Kantar and Saïd Business School, Oxford University. This podcast features candid discussions with experts aimed at helping brands and business leaders navigate the evolving landscape of marketing.
“Future Proof” examines big industry questions through both a market research and an academic lens, with the goal of helping to prepare marketers for the future while dispelling myths and misconceptions.
Each episode provides valuable insights that blend practical market research with academic rigor, offering listeners a comprehensive understanding of current and future marketing trends.
Bonus: Reel Talk
“Reel Talk: The Customer Insights Show” is a market research podcast hosted by the Voxpopme team. With over 120 episodes, this podcast is dedicated to helping listeners better understand their customers by discussing customer insights and learning how to use data to make more informed, customer-centric decisions.
Each episode provides valuable perspectives from various marketing and research experts on leveraging insights to drive business success.
Next Steps
Staying ahead in the market research industry requires continuous learning and adaptation. Tuning into these top market research podcasts can help you can gain valuable insights, discover innovative strategies, and hear from industry leaders who are shaping the future of market research.
Here’s what you should do with what you know now:
- Subscribe to Your Favorites: Choose the podcasts that resonate most with your interests and subscribe to them on your preferred platform. Whether you’re interested in customer insights, data analytics, or the latest marketing trends, there’s a podcast on this list for you.
- Create a Listening Schedule: Integrate podcast listening into your routine. Whether during your commute, workout, or downtime, regular listening can keep you informed and inspired.
- Engage with the Content: Don’t just listen passively. Take notes, reflect on the discussions, and consider how you can apply the insights to your work. Engaging actively with the content can enhance your learning experience.
- Share with Colleagues: Spread the knowledge by sharing your favorite episodes with colleagues and discussing the insights you’ve gained in conversations or on social media (give credit to the producers). Collaborative learning can lead to new ideas and better strategy implementation.
- Stay Updated: Keep an eye on new episodes and emerging podcasts in the market research space. The industry is always evolving, and staying updated will ensure you’re always at the forefront.
Happy listening!
