Bringing the Real Customer into the Room: How MR Pros Use Voxpopme to Make Insights Land with Stakeholders
Researchers need to do more than just gather data—they need to tell compelling stories that resonate with stakeholders.
This is where Voxpopme comes in, transforming raw video into powerful insights that can be shared and acted upon. But how exactly are our customers using the video they capture in Voxpopme?
Let’s dive into some of the creative and impactful ways they’re making the most of this dynamic qualitative research tool.
Crafting Showreels that Actually Dazzle Stakeholders
Imagine this: You’re preparing for a big presentation with your stakeholders. You’ve got all the data points lined up, but it’s just numbers on a page and so far away from a grounding in reality. This is where many Voxpopme customers bring in the actual voice of the customer.
A quote has a bigger chance of being overlooked, but as one Voxpopme customer once told me:
“My stakeholder doesn’t have to believe me; they have to believe the customer on the screen telling them the same thing I’m telling them. It’s just way more impactful.”
These showreels add a human touch to presentations, PowerPoint, and post-meeting wrap-ups, making it easier to convey the real impact of findings. When stakeholders see real people talking about their experiences, the insights hit home in a way that charts and graphs simply can’t match.
Simply put, using Voxpopme helps your insights land and not be lost in an 80-slide deck.
Sharing AI-Driven Insights Across Teams
It’s obvious that AI is taking market research by storm. Anyone can see it going through the halls of Quirks. The reason is that it really does completely change the way:
- Insights are identified
- Respondents are vetted
- Questions are written
- Findings are structured
And so much more.
Reporting is an area that has exploded since AI tools have stolen the show and that’s because LLMs, these large language models powering these AI tools, are incredibly good at writing based on guardrails. Frankly, they are so good that many AI-first companies are hearing requests for labels that say ‘AI generated’ on reports.
Breaking Down Assumptions Live with Voxpopme Repository
Sometimes, the best insights come from challenging assumptions in real time. Our customers are using Voxpopme’s Repository search capabilities to do just that—conducting live searches in meetings to quickly find video evidence that literally brings the customer voice into the discussion.
Whether they’re asking a big question (like ‘how does inflation impact customers’) or testing the validity of a market trend (‘what do customers think about TikTok’), these live searches help keep conversations grounded in real customer voices. It’s an invaluable tool for staying agile and responsive in an ever-changing market landscape.
One of the coolest things I’ve ever seen with using our repository tool ourselves internally, is hearing real customer names come up in conversations with non-customer facing teams. ‘Oh yeah this is the Jane problem’, ‘I’ve heard that guy Dan from Ohio talk about that’.
Honestly it sounds cheesy but it’s true. It’s a new way of bringing in the customer’s voice.
Ready to Elevate Your Insights?
At Voxpopme, we’re passionate about helping market researchers unlock the full potential of video market research. Whether you’re crafting showreels, sharing AI-driven insights, or adding a personal touch to your communications, the possibilities are endless.
Curious to learn more about how Voxpopme can transform your research? Get in touch with us today, and let’s explore how we can take your insights to the next level.
