48: Doing better survey design in research – a chat with Annie Pettit
Let’s talk about how we can create better surveys and ask better questions.
To dive into the topic, Jennifer Mancusi is joined by Annie Pettit, chief research officer, North America at E2E Research and author of “People aren’t robots: A practical guide to the psychology and technique of questionnaire design.”
Join us. We discuss:
- What’s a good survey?
- What impacts people when they take surveys?
- What if today is not the best time for a survey?
- How to ask good questions.
- Why are some surveys so bad?
- And more…
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Send in a voice message: https://podcasters.spotify.com/pod/show/customer-insights-show/message